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In recent years researchers have discovered that the same part of the brain that is excited when you fall for someone romantically is stimulated when you stare at great artworks of beauty.  Viewing art triggers a surge of the feel-good chemical, dopamine, into the orbito-frontal cortex of the brain, resulting in feelings of intense pleasure


Professor Semir Zeki, a neurobiologist at the University College London says:

"There have been very significant new advances in our understanding of what happens in our brains when we look at works of art.  We have recently found that when we look at things we consider to be beautiful, there is increased activity in the pleasure reward centres of the brain.  There is a great deal of dopamine in this area, also known as the ‘feel-good’ transmitter.  Essentially, the feel-good centres are stimulated, similar to the states of love and desire.  The reaction was immediate."


So on this Valentine’s day, whether you have a special loved one in your life or not, why not treat yourself to a beautiful piece of artwork to put in your home.  It has the potential to make you feel good and lift your spirits every time you look at it!