The 'Just a Card' campaign aims to encourage people to buy from Designer/Makers and Independent Shops by reinforcing the message that all purchases, however small, even 'just a card' are so vital to the prosperity and survival of small businesses.
The campaign came about when an artist & designer, Sarah Hamilton, saw the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" by store keepers who'd recently closed their gallery. This prompted a call to action! Designer/Makers and independent shops and galleries need a voice.
People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.
If everyone who had complimented me on my work, or everyone who had visited this website over the last year, had purchased a greetings card, my business would be in a very different position.
So, this year as Black Friday and Christmas shopping takes over, please do take the time to purchase from your favourite independant shop or artist, we all do a happy dance when you do!